Posted: May 10, 2012 Filed under: announcements | Tags: bbc, blogs, blossing, linking, links, local, n0tice, noticeboard
The BBC’s local news sites are looking at new ways to link to useful and interesting websites, blogs – and noticeboards.
N0tice users are being invited to share their noticeboard URLs if they would like to be considered for inclusion.
Having links from external sites like this not only improves search engine results but could also mean more people in your local area finding your content
Robin Morley, BBC social media lead for the English Regions, said they have always welcomed suggestions for good external links but they hadn’t been proactive enough in asking for them before:
“We’re always looking for the best local online resources to link to from our network of sites across England – so if you’ve a noticeboard which you think would fit the bill, please send the link to email@example.com. Look forward to hearing from you.”
The BBC add external links because research and usage figures has shown that users value them for being carefully selected for their editorial value, without commercial influence. The corporation also has a remit to drive traffic to external websites, as explained here.
This initiative with the local sites is run through a different process to the one which automates links across the news sites. That process, handled by a system called Moreover, is detailed here.
The local linking activity came about following discussions with blogger Andy Mabbett and you can read more about the thinking behind it here.